Clear goals help you stay focused on what you want to achieve, while measurable goals allow you to track your progress and make adjustments along the way.

When setting goals, it's important to be specific and realistic. Instead of simply saying "I want to grow my business," try to identify exactly what you want to achieve and by when.

For example, you might set a goal to increase your revenue by 20% in the next year or to expand your service line to include 1 new items within six months.

Measurable goals are those that you can track and quantify, such as revenue, website traffic, or customer acquisition. By setting measurable goals, you can determine whether you're on track to achieve your objectives and adjust your strategy as needed. It's important to track your progress regularly and to celebrate your successes along the way.

Ultimately, setting clear and measurable goals is critical to creating a growth plan that will help your business succeed. By identifying what you want to achieve and measuring your progress, you can stay focused on the tasks at hand and make informed decisions about how to move your business forward.

Setting SMART goals—goals that are Specific, Measurable, Attainable, Realistic, and Time-Bound—is key to creating a realistic growth plan and measuring your progress along the way. Considering your timeline, finances, and resources, write out a handful of goals.